The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to...
The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast...
The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
The VersaTech2 is the next-generation flatbed cutting solution, boasting a newly-designed high strength and lighter weight beam for unparalleled cutting speeds and accuracy
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing...
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon;...
