Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free
MullenLowe London campaign links the two cities live using Ocean Outdoor tech
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand...
The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc
The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and...
