Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero...
The 13th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2017 awards function will be organised at the...
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The...
Times OOH builds the fitness gadget firm's OOH presence in the metro cities
Indian Railways is starting a Rail Display Network (RDN) in association with RailTel. The RDN will facilitate robust railway information communications, as well as offer compelling...
CP Plus is advertising through JCDecaux networks in Delhi to maximise the reach and frequency of their brand communication