The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
Honours leaders from Australia, Canada and Portugal and creative from UK and China
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
The brand announces attractive prizes for the contest
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
Minimax executed the multi-format campaign in Mumbai
The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd
"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of...
Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley, WOO Toronto 2022