Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African...
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical...
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st...
