EV charging network Volta collaborates with America's largest grocer The Kroger Co.

In Digital OOH By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Volta collaborates with Walgreens to expand reach in US

In OOH News By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

EV charging major Volta expands into European market

In Digital OOH By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

BJP all set to woo West Bengal with high tech OOH campaign

In OOH News By Bhawana Anand - March 08, 2021

The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.

Mohit Joshi elevated to CEO, Havas Media Group

In OOH News By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha

In OOH News By Nabamita Chatterjee - July 04, 2017

According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.