Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels

In OOH News By M4G Bureau - October 29, 2020

Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives

Sudhanshu Vats resigns as MD of Viacom18

In OOH News By M4G Bureau - April 15, 2020

Rahul Joshi, MD, Network18 Group set to take over the role

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Voot Kids charts out extensive plans for promotion

In OOH News By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

In OOH News By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

Sonic unveils action-packed activation programme to engage with kids & youth

In OOH News By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes

'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra

In OOH News By VJ Media Bureau - May 15, 2013

A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.