Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of...
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed offerings.
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
