Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore
A multimedia campaign also includes OOH medium as a reminder tool for the masses
The installation has been conceptualised by Famous Innovations and created by Vinod Guruji
The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years
New partnership enables integrated ad campaign performance analysis and audience reporting
100 new airports will also create more digital signage business
A multi-city campaign is targeted towards college-goers
To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal
The funds will also be utilised for product development, building upon the existing team and acquiring talent
SPIA maintains that PE is not eco-friendly