The idea was to create a communication campaign that would resonate with every citizen in the city.
The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.
The company is planning to install vending machines at bus shelters for additional advertising space.
Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.
The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
Consumer Voice magazine rates Amul above other leading brands
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
The international digital awards honors the finest digital signage across world under various categories.
