Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
HAPPY Mcgarrybowen to handle the brand’s creative duties
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
The contracts have been acquired for a period of 10 years each.
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
