After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
Israelis of all ages found themselves in the middle of the day enjoying like children, all the while spreading the news on the new flavors on...
Of the 425 buses, 354 are big and 80 are small buses.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
