Aman Nanda, Chief Strategy Officer at Times OOH, highlights the transformative role of transit media and digital out-of-home (DOOH) in India's advertising landscape.
Celebrating elegance and tradition, Tanishq’s OOH campaign brings the Navraani collection to life on Mumbai’s iconic billboards.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
The campaign was created by BBH London
The campaign was executed by Platinum Outdoor
The hoarding was paired perfectly with the witty tagline: “Go in circles only for Navratri. Not for Navratri essentials.”
Partnership set to capitalise on the growing demand for cinema advertising, with market Ad-Ex projected to grow by 12% this year
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
Devotees can light a virtual Diya by simply scanning a QR code displayed at the Mumbai-cha Raja Ganapati pandal.
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions, setting a new standard for immersive...
