IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the...
Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green' print media by combining specific base materials and functional polymers
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home...
The OOH firm has bagged the rights for a period of 7 years.
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of...
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...