This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage...
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWAIndia at the Mudra House in Mumbai.
Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
