‘Don’t sell space, Sell idea’: Raj Kamble
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
Crafted by OMI, the mega sized units are hard to miss
Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
‘Urbanization is a huge benefit for the OOH industry’
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
