Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
Rapport India has planned and executed the innovative campaign
The company holds the advertising rights for 7-year duration
Rapport India has planned and executed the innovative campaign
The ULB is looking to generate Rs 2 cr revenues from advertising contracts
BEST Bus branding came out as an effective option to target south Mumbai masses
The innovation is up on AB Road in Indore
