Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
Value of advertising space extended to £14million
The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes
The Piccadilly Lights domination was created and designed in-house by Ocean Outdoor
99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities
Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home
Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities
Laqshya Media handled the media duties for the campaign executed in Mumbai
The team distributed cups in colleges & universities across the Delhi & NCR region
