Essilor launches an outdoor initiative to create awareness about the need for proper eye care
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential...
The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities
As per international ISO norms, TIMDAA was examined and audited for 24 mandatory policies and 180 postulates
Castrol Magnatec Mobile Vans were pressed into service in 5 cities for the onground activities
This unique initiative is to educate contractors about the four-step procedure to create leakfree homes
The agency aims to provide turnkey solutions for both ATL and BTL activities
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.