Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings
The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning...
The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative...
Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio...
The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.
Ecosys OOH fortifies the brand's presence in Ahmedabad, Surat and Rajkot