Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
