Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
The account will be handled by the agency’s Bengaluru office.
Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns
Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth
