Results For "The-Brand-Sigma"
9 News Found
The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai
In Campaigns By M4G Bureau - September 11, 2023
The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.
The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store
In Campaigns By M4G Bureau - February 08, 2023
The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline
CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding
In Campaigns By M4G Bureau - August 02, 2022
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
‘Now is the best time to include OOH as part of the media mix’
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Timely payments critical for OOH recovery
Media owners weigh in on the need for streamlining and facilitating timely payments from buyers
‘A strong trade body would help the industry wade through troubled waters’
In OOH News By N Jayalakshmi - August 27, 2021
What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.
‘This is no time to sit back, but walk that extra mile’
In OOH News By M4G Bureau - July 23, 2021
The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.
India’s macro economic indicators show uptick for OOH
In OOH News By M4G Bureau - February 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma