Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and...
Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in...
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
