TIML acquires Mumbai Metro Line I under the Public Private Partnership
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Bates CHI & Partners innovates with LED to capture the internet users.
Aircel - Knocked out
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.
