IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the...
Metro trains branded with the poser “Why Settle For Less?"
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft...
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
