The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped...
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
