OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru
Morning Fresh in partnership with Dentsu Webchutney has designed the Bro'ster - the first-ever interactive coaster that holds your drink, helps you drink smart, and even...
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of...
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
All the three members have got vast experience in brand building and OOH media.
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How...
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet...
