While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses...
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on...
In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin across different cities.
