DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
The advertising veteran passed away on Tuesday in Mumbai.
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
Special Olympics GB fan zone opens at Westfield London
The quiz contest will be open to all delegates attending the convention.
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
‘Always knew that OOH will create big opportunities’
The campaign promotes Dolce & Gabbana's new fragrance Q
Sandipan's role will see him bolstering the group's presence in South Asian markets apart from India like Pakistan and Bangladesh
