OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
65% of top 100 OOH advertisers increased their OOH spend from 2022
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.