In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all...
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile...
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of...
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
‘Brands & agencies are pushing operators for deeper insights’
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
