Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Creative is critical, the next most element in a campaign to sheer brand size
Christian isn't only an OOH specialist but someone with a broad background in media who knows how OOH fits into the big picture, says WOO President...
Goddard describes the issue of sustainability as the “elephant in the boardroom”
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings
“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain &...
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Cook has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for...
