From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was...
Sketch Street Media rolled out the branding initiative
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
The WINKmets will take centre-stage in Stellar Ace's island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter's journey from before they...
We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients' target audience," says Vishnu Telang, CEO, Khushi Advertising.
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.