The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management...
Madison BMB, Madison World's full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit
Onboards Samir Vithlani as Sr. VP & National Head of the division
As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City...
The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.
After Bandra Focal, Asia's largest billboard, the Mumbai-based media owner continues to push the envelope for India's OOH landscape
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
OOH market share against other media to go up to 5.1% from 4.7% in 2022
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
