The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
The initiative illustrates how social messages can be effectively communicated through OOH
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Recognise and reward good creativity in the outdoor space, says DaCunha
