A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
A knowledge seminar on OOH titled Adapting to be accountable at the Goafest 2024 in Mumbai featured a panel discussion involving Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO...
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist...
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Pratap last served as Founder & Chairman of The Social Street until May 2020
Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo,...
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman...
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion...
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model...
