Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
The company has a vision to earn a significant market share in the DOOH market by 2022
WooHoo Screens invests in additional assets post lockdown to expand its DOOH network
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services,...
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
