Rising consumerism in the non-metro markets augurs well for OOH advertising
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
Increasing use of digital signages in OOH advertising is one of the key contributing factors
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
The agency will be headquartered in Gurgaon
Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
