The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry...
The contract will be allotted on monthly license fee basis in two bid system for 3 years
SDMC will look to favourably consider industry concerns
Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi
The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing
DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction
OOH has a role cut out in smart city development: Prem Shankar Jha
The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
