As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and...
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the...
Priya Communication steers the campaign on most challenging terrains
Incorporates women's education as one of the key definers of social capital
Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.
The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and...
Nabendu will be sharing his perspectives on 'What will it take to double OOH business in southern markets'
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
