Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.
The campaign uses some innovative elements to tap the TG near the brand showrooms
The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
