The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
OOH market share against other media to go up to 5.1% from 4.7% in 2022
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
The report predicts India to outperform all markets in the Asia Pacific region
M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
