Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can...
Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give...
The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.
Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on...
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH? at Outdoor Advertising Convention (OAC)...
The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by...
The company slogan,'Ideas that move', reflects the new vision and change in its approach to become a complete solution provider.
The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB...
