Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across...
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and...
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
