Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
The rainwear brand is back on the OOH space of Maharashtra with their monsoon promos
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Designed for excellent reliability in various climates and seasons, the LG XE4F series features a high operating temperature range from -22°F to 122°F
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
