DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Recognise and reward good creativity in the outdoor space, says DaCunha
OAC 2014 gets underway at Grand Hyatt, Goa
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet...
OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok...
The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
