Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP...
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
Relevance, localisation and topicality of the medium are central to the campaign
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention...
Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along...
The campaign aims to give the brand instant recognition and shine with the intended target segment
The media owner recently acquired two super size hoardings of 120ft x 40ft at Bandra Reclamation.
