Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall...
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which...
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the...
In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A...
