pDOOH can bring the outdoor medium onto a level playing field with other channels
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers
